What is Black Hat SEO? Why is black hat SEO risky?

Black hat SEO technique.

Black hat SEO is a practice that goes against the search engine guidelines and is used to increase the search ranking of a website. Black hat SEO strategies ignore the intent of the searchers and deceive the system and lead to search results through dishonest practice.

Black Hat vs. White Hat SEO Comparison

# Black Hat works by avoiding search engine guidelines to increase rankings through SEO.

# White Hat adheres to search engine guidelines to increase rankings in SEO.

One thing to keep in mind is that black hat SEO can actually do a lot more harm than good to your long-term SEO.

Why Black Hat SEO is risky and can harm your site

Black hat SEO can harm your website and brand in multiple ways.

1) It can lower the ranking of the search or even cause it to disappear completely from the search results.

2) It only produces short-term results.

3) It creates a bad, annoying or confusing experience for the visitors.

9 Black Hat SEO Techniques

1) Publish a bunch of low quality content

Search engines prefer websites that have a lot of good quality content. Since creating good quality content is not easy or cheap, many times Black Hat tries to defeat the search results system by publishing low quality, low cost, cheap content from marketers.

Instead of this black hat strategy, create relevant and valuable SEO content for readers that helps them come up in search engine results.

2) Keyword stuffing and duplicate content

Keyword stuffing is the extra use of a keyword in your content and search engines try to rank the page for the target term. A page can use keyword stuffing if its keyword density is too high.

Duplicate content is the attempt to attract search engines by publishing the same content on multiple pages of a website. Both of these strategies usually go against search engine guidelines.

3) Cloaking

Cloaking is a black hat SEO technique used to trick search engines into ranking content in a specific search term. Cloaking shows users one content but shows a different content in search engines.

4) Using confusing redirects

Misleading redirects are another black hat technique used to mislead visitors and search engines. A redirect link is set up that takes users and search engines to different pages.

5) Buy backlinks

Getting links from other high-quality sites to link to your site is an off-page SEO strategy that can increase search rankings. In other words, buying any link is the black hat method.

6) Using link firms and private blog networks

Link farming and private blog networks are two other ways of black hat trying to create fast and non-organic links. In this situation, marketers use private blog networks to link to sites that improve search rankings.

6) Spamming blog comments

If you comment to get a link without looking at the value of another website and without maintaining relevance, it will be a spammy blog comment.

7) Misuse of structured data

Structured data or schema markup is the addition of code to a webpage that helps crawls understand what the webpage is about so that search engines display informative results. Black hat SEO uses structured data to display false information to search engines in search results.

9) Negative SEO or false reporting competitor site

Negative SEO is a strategy that is used to employ black hat SEO to make it look like an authority site. The goal of this strategy is to lose competitors by search engines. For example, a link that is not natural; Content scraping, site hacking.